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Charge Your Recruiting Efforts with Social Media March 28, 2014

Posted by Darwin in Uncategorized.
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Social media is a powerful tool to promote business, but it has also become an integral part of finding and hiring new employees. With the vast reach of the internet, your business reaches a larger pool of job applicants when you post jobs on social sites. Facebook, Twitter and LinkedIn are three large social media platforms where you should be promoting job opportunities and reaching out to potential employees.

Keep all social media communications professional.

It is important to remember that all job postings on social sites must meet the same standards as traditional job postings. Language has to be discrimination free and when you post a potential job to Facebook, the language used on Twitter and LinkedIn for the same job should be the same. Remember that both potential employees and customers will see your postings, so keep all language neutral and professional.

Social profiles can indicate employee suitability.

Most companies do some form of internet search on candidates who have applied for a job. Employers can learn an abundant amount of information about potential employees by checking social media profiles, but this practice is cumbersome. There is a lot of gray area when checking online for social information regarding potential employees because you are not allowed to discriminate. A social media profile may give you the wrong impression of a candidate based on qualities you are not allowed to consider as you search for employees.

All good job candidates are using the internet in their job search.

Your business will lose out on great employees if you are not using social media to promote job opportunities within your company. Social reaches most job searchers, while using traditional methods such as in print newspapers is old-fashioned. Most job seekers today have never looked at the classified ads in a print newspaper to search for a job but instead post their resume on any number of social media websites. To remain competitive in today’s business world, you have to develop an active, evolving social media recruiting presence.

Employers must record the gender, ethnicity and race of all applicants.

It is vital to know that when you begin accepting applications for a potential job, you must keep accurate records of every job applicant that applies for the position. This can get tricky if you have posted the job online in a number of places. Even though you might use Twitter, Facebook and LinkedIn to promote a job posting, each applicant should be directed to the same application page where the statistical data needed to comply with government regulations will be collected.



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